FALSE DAWN ROASTERY SHEFFIELD, UK 04:58

Specialty coffee, roasted to order

BEFORE THE DAY
GETS LOUD.

Coffee roasted for the hour before the day starts.

Join the next roast

The problem

Most coffee is roasted to survive the shelf.

Beans peak days after the roast and fade for weeks after that. A bag can be perfectly legal, perfectly sealed, and still taste like the warehouse it waited in.

A roast date is not a marketing line. It is the difference between coffee that wakes you up and coffee you drink out of habit.

Roasted the day it leaves.

Small batches, roasted on Tuesday morning and dispatched the same day. Nothing waits in a warehouse. Nothing is roasted to a calendar.

NEXT ROAST · TUESDAY 06:00

The roast

05:42GMT

First crack is a sound, not a setting.

We roast by ear and by smell. The clock tells us when to stop, not when to start.

First crack. The beans open, the sugar turns, and the morning starts.

Sample profile · readout driven by scroll

The lots

Three ways into the morning.

Choose by mood, not by score. Every lot is roasted to order and rests for seven days before it ships.

NIGHT SHIFT

Colombia, Huila · Washed · 250g

Cocoa, plum, brown sugar

FIRST LIGHT

Ethiopia, Guji · Natural · 250g

Apricot, jasmine, cream

LOW CLOUD

Guatemala, Huehuetenango · Honey · 250g

Fig, almond, orange peel

Next roast · Tuesday 06:00

The day can wait.

Join the next roast

One email when the next roast is ready. No noise.